“The most recent pressed and setting powders are an enormous step up from those we used to know,” assures Krupa Koestline, a beauty chemist and chief beauty officer at KKT Labs, including that manufacturers like Uncommon Magnificence “actually nailed it” on their formulation. “These powders are tremendous advantageous and mix into the pores and skin fantastically, so you aren’t getting that cakey look. They make the most of ultra-light emollients and powders that assist the product keep put longer and never switch as a lot.” Consider these new powders as what a BB cream is to basis: Fairly than including a noticeable layer of make-up, they sit flippantly on and transfer with the pores and skin, gently blurring your pores and skin’s pure tone and texture relatively than attempting to cowl it up fully.
Should you’re not fairly able to dive head-first right into a matte second, you possibly can nonetheless profit from having a powder in your make-up bag. “Developments come and go, however everybody wants setting powder. I positively suppose there’s a place for each dewy and matte merchandise within the make-up universe,” says celeb make-up artist Katie Jane Hughes, who’s working with Tower28 for the launch of its GetSet powder. “Sure areas, like beneath the nostril or eyes, should not be too dewy, and setting powder is ideal for mattifying these spots.” The professional says that powder may even add oomph to a highlight: “Making use of powder round your mouth or beneath your cheek can even improve dewy highlights [on other parts of your face], making them pop.”
What units these newer formulation other than extra conventional pressed powders is that they’re finer, extra versatile, and general extra natural-looking.“Folks had been petrified of powders up to now as a result of the particles was so thick,” celeb make-up artist Hung Vanngo instructed Attract backstage at the Oscar de la Renta pre-spring 2025 show, the place Uncommon Magnificence’s new components was used on fashions (Vanngo is Selena Gomez’s long-time make-up artist). “I really like glowy, wholesome pores and skin,” he mentioned. “However sure areas must be managed.”
Movie star make-up artist Sean Harris, who has labored with Beyonce and Jordan Chiles, agrees—including that there’s a advantageous line between dewy and drowning in sweat. “Particularly through the summer season warmth, it’s necessary to create a velvety matte complexion that also seems recent and might stand up to the weather,” he says.
Make-up artists seemingly aren’t the one ones who approve. Though most of those launches are too new to measure metrics, Hourglass launched its Vanish Airbrush Pressed Powder in April; the model says it bought out inside 72 hours. And per Google Developments, “pressed powder” is presently being looked for greater than ever (or a minimum of since 2004, the earliest 12 months out there for monitoring).
