Nobody turns their head if you pull hand sanitizer out of your bag. Traditionally,the mundane family merchandise doesn’t draw all that a lot pleasure. Except, after all, you pull out a Touchland hand sanitizer. I’ve skilled, firsthand, how the small, square-shaped sanitizer can immediate intrigued reactions like, “What’s that?”, The place’d you get that?”, and most notably “Is that designer?” That’s the Touchland impact. The hand-care model, which first hit the market in 2018, discovered a solution to rework a product as boring (however sensible!) as hand sanitizer into one thing fashionable.
Now, Touchland is getting down to do the identical with perfume. The model is introducing a brand new class to its personal-care product lineup with its newest launch: a hair and physique mist! And since Attract editors occur to suppose the Energy Essence Mist is well extra thrilling than hand sanitizer (no shade—we nonetheless love Energy Mist), we chosen it as our first One to Watch honoree of 2025.
Overview
In the event you’re like me and are questioning the place a physique mist matches into the hand sanitizer household, in response to Touchland’s CEO Andrea Lisbona, perfume was at all times part of the plan. The model was based in Barcelona in 2010, however it solely started crafting the Energy Essence Mist three years in the past. “Once we [launched], we knew that we’d begin with hand sanitizer,” Lisbona tells Attract. “However once more, the connector between all the classes that now we have is that perfume element.”
In these three years, Touchland was introduced with 84 scents—in quite a lot of scent households—by perfume accomplice Givaudan (the noses behind YSL Opium, Angel by Mugler, and Good Woman by Carolina Herrera), which the model then narrowed all the way down to eight scents: Lush Tropicale, Vanilla Velvet, Peachy Lychee, Mango Mojo, Glowing Bergamot, Golden Amber, Cashmere Woods, and Wealthy Pistachio. “To create eight totally different scents and eight totally different moods felt like an accomplishment,” says Lisbona. “And to have created a perfume assortment the place every certainly one of them is as considerate as the subsequent, it actually looks like each delivers a special kind of temper if you apply it.”
The bottom components—alcohol denat, water, perfume, niacinamide, panthenol, and sodium hyaluronate—went by means of 23 iterations, and every perfume went by means of as much as 9 variations earlier than the gathering was full. “We’re perfectionists, that’s why it takes so lengthy,” says Lisbona. For the physique and hair mist, Lisbona wished to seek out the right stability between a components that was “hydrating however non-sticky; refreshing however not creating any grease; on the identical time, we would have liked to ensure that folks get pleasure from utilizing it,” she says.
