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    Home»Beauty & Skincare»Behind the Scenes at Allure’s Second Annual Best of Beauty Live Event
    Beauty & Skincare

    Behind the Scenes at Allure’s Second Annual Best of Beauty Live Event

    EnergeticHealthMattersAdminBy EnergeticHealthMattersAdminOctober 21, 2024No Comments2 Mins Read
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    Over the weekend, hordes of costumed characters descended into decrease Manhattan for the 18th annual New York Comedian Con, the busiest fan conference on the continent (class leisure). Just a few blocks away, the busiest fan conference on the continent (class magnificence) was underway: The second annual Attract Best of Beauty Live. No costumes had been worn, except you rely concealer and lip gloss.

    The occasion honored the 357 magnificence merchandise that earned Allure’s 2024 Best of Beauty seal, culled from the 1000’s upon 1000’s extra that had been submitted and summarily evaluated by Attract’s magnificence editors, who confirmed up in crimson Better of Magnificence sweatshirts on Saturday to information the plenty.

    Ticket holders receiving their complimentary Attract tote baggage whereas checking in on the entrance desk.

    Sean Sime Pictures

    And people plenty, over 1,000 individuals, confirmed up as magnificence editors. Instantly upon coming into the occasion, they had been swept into an area designed after the Attract Magnificence Closet—the place each shelf was laden with product, ready to be examined, swatched, and brought house to like.

    Round 9:30am (magnificence editors don’t get to work too early), Attract editor in chief Jessica Merciless welcomed friends to a collection of displays carrying ruby glasses and a carmine crochet gown. “We labored actually exhausting, testing for months and months and months, to just be sure you have an incredible new group of winners within the Better of Magnificence membership,” stated Merciless. “I hope you study loads about them in the present day. And I hope you get plenty of product. As a result of we will’t take it again—so take as a lot as potential!”



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