The extra beloved a magnificence product, the larger the chance when a model decides to alter its formulation—even when that change in formulation is meant to make it higher. (Don’t consider me? There are quite a lot of message boards dedicated to monitoring down the unique variations of all the things from eyeliner to nail polish.)
So when Dove determined to refresh maybe essentially the most beloved physique wash of all time—its Better of Magnificence-winning Deep Moisture Physique Wash—we at Attract held our collective breath. It was an enormous swing… and an enormous hit. After testing the brand new formulation, I can confidently say that it nonetheless has all of the qualities that made me fall in love with the OG, however leaves my pores and skin even softer.
What makes the brand new formulation completely different from the unique?
Okay, okay: Longtime Dove followers will flag that this isn’t truly the primary time the product has gotten an improve. In 2023, Attract reported on its new packaging, a flat-top bottle supposed to be extra ergonomic and permit customers the choice to flip it the wrong way up to extra simply entry each final drop of cleanser.
However now the formulation, too, has gotten greater than a tweak: This new iteration is made with a souped-up model of the model’s “MicroMoisture” expertise. What does that imply? Let’s revisit the science of pores and skin. In case you consider your pores and skin like a brick wall, the person cells are the bricks and the “mortar” round them is “a combination of lipids which can be essential to the barrier properties of our pores and skin,” says beauty chemist Kelly Dobos. When these lipids change into disrupted and depleted, she says, the result’s dryness. To undo the harm, you’ve received to go deep: “These channels across the cells are tiny, so the smaller the droplets of moisturizing substances are in a formulation, the higher likelihood they’ve of penetrating and supplementing that ‘mortar,’” Dobos says.
With that considering in thoughts, Dove infused its physique wash with thousands and thousands of teeny-tiny droplets that metaphorically and actually fill within the cracks. “These droplets carry emollients and moisturizing components, like stearic and palmitic acids, that then get deposited into the crevices of our pores and skin,” says beauty chemist Marisal Mou. “That is fairly distinctive to a physique wash as a result of most have surfactants that connect themselves to the oil and dust in your pores and skin and wash it away [without doing much else].”
