Refy’s Lash Sculpt Lengthen and Lift Mascara has magnificence followers in a frenzy over its unusual, curved, comb-like applicator. Though, opposite to widespread perception this isn’t the primary time a make-up model has tried to reinvent the mascara wand. After practically 15 years as a magnificence editor, I’ve seen a number of semi-successful and ill-fated makes an attempt. There was the mascara you pumped. The mascara formed like a tiny rake. The wand that bent at a 90-degree angle, and one other wand that appeared like a miniature medieval weapon. Many of those novelties didn’t catch on, reminding us that if it ain’t broke and it makes lashes look good, possibly don’t attempt to repair it. Certain, these firms had good intentions in desirous to make mascara simpler to use, however oftentimes their improvements simply made it tougher and typically even hazardous to your eyeball.
Refy is the newest model to attempt to reimagine the traditional mascara wand, and with hundreds of movies and a whole bunch of hundreds of likes on TikTok, its Lash Sculpt Mascara has captured make-up lovers’ consideration in a serious approach. A large mascara fan—I’ve most likely tried a thousand at this level—I’m at all times up for making an attempt one thing new and strange, albeit with a wholesome dose of skepticism. I’ve been dissatisfied by never-seen-before mascaras earlier than. I additionally sometimes choose fluffy wands and volumizing formulation with phrases like Climax! Drama! and Excessive! within the identify.
After I bought my arms on the Lash Sculpt Mascara, my first response was noticing how thick the tube is. It’s shorter and stockier than most mascaras, which was sudden seeing because the wand itself is so slim. Additionally stunning is how little mascara is definitely on the wand once you pull it out of the tube. When you didn’t know any higher, you’d suppose it was utterly freed from product (I touched it, and unsurprisingly, it’s not). Trying on the wand for the primary time, I used to be instantly reminded of one in all my all-time favourite mascaras: Maybelline New York The Falsies Push Up Mascara (which doesn’t have a fluffy brush however does have a hyperbolic identify). Launched in 2017, this wand was additionally formed like a comb, albeit with longer bristles and lots much less curve to it. The Maybelline Push Up Mascara wand appeared like a miniature hairbrush. Refy Lash Sculpt seems to be extra like a lobster claw or a sickle hook. Or as one TikToker appeared to suppose, just like the “Grim Reaper from The Sims”.
Based on Refy cofounder Jess Hunt, improvement of the applicator was two years within the making. “I learn each single DM and remark. I do not suppose every other product has been requested as extremely as this one,” she tells Attract. “The patent-pending applicator has been designed in-house by the Refy crew to suit each eye form and every bristle on the wand has been strategically positioned to separate, carry, and lengthen the lashes.”
