Maluma, now 30, has been advertising and marketing himself as a intercourse image since he launched his first single “Farandulera” and performed it for shrieking teenage women at each highschool in his hometown, the second-largest metropolis in Colombia. Regardless of being thought-about a reggaeton artist, the vast majority of his music is distinctly romantic, pairing emotional storytelling with a pulsating bassline. For instance, in “Felices los 4” from his third studio album, F.A.M.E. (2018), he explores the complexities of a forbidden affair. In “Hawái” from the album Papi Juancho (2020), he displays on heartbreak and shifting on. Then there are the straight-up emotional ballads like “ADMV” (Amor De Mi Vida), the place he goals about having a household and rising outdated with the love of his life.
If you happen to’re not swooning but, take a scroll by his Instagram. Posts characteristic common glimpses of his physique, usually shirtless or sweating by an intense exercise session.
I texted my good friend Caroline who does influencer advertising and marketing and requested her to run Maluma’s analytics for me. Seems that of Maluma’s 64 million Instagram followers, 66% are females, most between the ages of 18 and 44; his TikTok is 74% feminine.
Once I popped into the salon for a fast root touch-up earlier than this interview, I requested my colorist, additionally Colombian, if she knew his music. She paused, brush in hand, and gave a realizing smile. “Maluma, child,” she mentioned with a wink, invoking his well-known tagline. Then added in Spanish, “Si no estuviera casada lo parto de dos.” (Translation: She wish to have vigorous intercourse with him—if solely she weren’t married.) Not the response I used to be anticipating from a 50-something mom of three.
