I’ve had just one pink period. Once I was in highschool, a pal and I marched into CVS, grabbed a field of auburn dye, and went for it. The end result was a flat, burnt-orange shade that clashed with my peaches-and-cream complexion. (I’ve deleted all photograph proof.) However ever since that teenage misstep, I’ve dreamed of doing pink the appropriate manner—with higher inspiration and by the hands of a professional. These days, the urge has solely grown stronger, due to the parade of A-listers embracing the whole lot from statement-making darkish cherry (like SZA’s Super Bowl half-time show look) to the soft, sun-kissed copper Emma Roberts debuted this yr.
It seems I’m not the one one feeling the pull. “My shoppers are going pink greater than I’ve ever seen in my profession,” says Christine Bellemare, a Boston-based colorist, stylist, and proprietor of the salon Maven A Collect. “It’s a really flattering coloration that nearly each pores and skin tone can carry. It attracts the attention to you and makes an announcement.”
Even those that aren’t in search of a radical, extra literal pink are shifting towards hotter strawberry blonde or copper tones which might be straightforward to keep up, provides Nikki Copeland, a New York-based colorist and a co-owner of Sweet Goldie in Brooklyn. It’s a shift she believes might relate to the present political local weather. “With talk of a recession, we’re getting into an period the place folks need one thing a bit extra low-maintenance however nonetheless enjoyable, like a gloss with hotter tones.”
Kara Hoskins, a colorist at Treehouse Social Club in Manhattan, recommends that these with gentle hair who’re pink curious strive a coloured gloss, which fades in roughly 4 to eight weeks, or select a color-depositing shampoo or conditioner (she recommends Overtone’s range) to see if they may vibe with the shade earlier than making a longer-term dedication. Sorry, brunettes: You might have fewer choices for experimentation. Perhaps strive a wig, like Billie Eilish’s strawberry blonde Halloween tribute to Jane Fonda, or one in all Overtone’s shades designed for darker hair, like this new cherry chestnut color-depositing treatment mask.
Under, discover which of 2025’s high trending reds could be best for you and—simply perhaps—me.
Meet the specialists:
Strawberry Blonde
Getty Photographs
Getty Photographs
Getty Photographs
This yr, persons are going strawberry blonde in droves, with an emphasis on the strawberry. Working example: The time period “strawberry blonde hair” noticed a 31.7% soar in reputation, from February 2024 to January 2025, in comparison with the earlier 12 months, in response to Spate, a pattern forecasting platform that analyzes Google Search and TikTok views.
