Lengthy earlier than TikTok made it straightforward for a magnificence product to go viral in a single day, Urban Decay’s Naked Palette managed to change into some of the fashionable make-up gadgets of all time. Launched in 2010, the palette’s recognition skyrocketed virtually instantly due to magazines and YouTube tutorials, changing into a beloved product {of professional} make-up artists and newbie magnificence lovers alike. In eight years, the unique palette offered greater than 30 million items and spawned an unlimited franchise that noticed additions like Naked Heat, Naked Cherry, and Naked Reloaded.
Then, in 2018, seemingly out of nowhere, the model introduced it was discontinuing Naked. “It is just a little painful to depart your previous behind, but it surely’s additionally important to all the time evolve,” Wende Zomnir, City Decay’s founding associate, stated in a press release on the time. “I’ll ceaselessly miss Bare, however we plan to show the grief into much more greatness. City Decay will proceed to thrive in Bare’s reminiscence and honor—simply wait and see.”
Seems, that grief was non permanent, and Bare’s reminiscence loomed significantly over the model. At present, City Decay introduced it is bringing again the unique Bare Eyeshadow Palette for a restricted time, full with new and improved formulation.
At a time when a brand new era of magnificence customers are rediscovering Y2K fashion and beauty merchandise like Clinique Black Honey and capri pants, it is smart that City Decay desires to hedge its bets on the return of its 2010s megastar. “We see numerous memes and movies of customers nonetheless utilizing their outdated Bare palettes and ongoing feedback from the group to convey it again,” Arnaud Kerviche, vice chairman of promoting for City Decay, tells Attract. “We’re now in a second the place new generations have not had the chance to know the unique Bare—usually imitated, by no means duplicated. It was time to have a good time the nostalgia with one era, however on the identical time introduce it to the following.”
For my fellow millennials and Gen X’ers, the Bare Palette wants no introduction. Chances are you’ll actually have a dilapidated, empty-pan model sitting on the backside of your makeup bag. For many who aren’t so acquainted, the 12-pan eye shadow palette contained an array of impartial matte, satin, and metallic shades that went from mild at one finish to darkish on the opposite. Standout hues included Sin, a pearly champagne shimmer; Half Baked, a mushy glimmery gold; Toasted, a rosy taupe shimmer, and Creep, a black satin flecked with silver glitter. It was all you wanted to create seems to be for any and each event, from a sculpted, no-makeup make-up impact to full-on smoky eyes you would pair together with your “going out” prime.
