TikTok is Yeri Mua‘s world, and we’re simply dwelling it. After debuting her first track in 2023, the Mexican magnificence influencer has made a profitable bounce into music and is main the burgeoning reggaeton Mexa scene. Her track “Línea del Perreo” made her the number one artist on TikTok final yr. Now, having just lately launched into her first tour of the US and Latin America, Mua has international pop star ambitions together with her debut album De Chava.
Earlier than amassing over 27.4 million followers on TikTok, Mua, 23, was born Yeri Cruz Varela in Veracruz, Mexico. After taking cosmetology programs at 15, she adopted the Mua moniker, which is brief for make-up artist. As a teen, Mua posted make-up tutorials on Fb and later began going reside on Instagram and TikTok. In her “Get Prepared With Me”-style movies, she spoke overtly about all the pieces from beauty procedures to her flings with chacales (Mexican slang for “dangerous boys”). However it wasn’t till 2023 that Mua was impressed to change into a musician: She was featured in a track by El Gudi, Jey F, Alan Dazmel, and Oviña known as “Chupón.” Within the horny music video, she debuted as a fierce artist that embraced aesthetics impressed by Y2K and Bratz dolls. She’s pursued music—and the same aesthetic—ever since.
Over the previous decade, Mexico has change into a brand new hub for reggaeton music, which has been dubbed reggaeton Mexa. And, Mua has emerged as one of many main feminine voices within the male-dominated scene. In 2023, she earned her first hits with the flirty “Brattiputy” and the alluring “Línea del Perreo,” which have over 295 million mixed streams on Spotify. With De Chava, which is Mexican slang for “Girly,” Mua makes use of reggaeton Mexa to hit again at her haters within the playful “Traka” and squash the meat with one other one of many scene’s high girls, Bellakath, within the knockout “Él No Es Tuyo.”
Whereas sitting at house in Veracruz, Mua takes a break from her standard full face of make-up and colourful wigs. Together with her purple hair down, nestled right into a sofa in an Ice Spice shirt, she talks overtly with Attract about getting into her Mexican celebrity period.
